The Peabody Awards

The Peabody Awards

Peabody Conversations: The Fred Rogers Company


Text by Margaret Blanchard, Video by Wes Unruh


Fred Rogers “absolutely respected the children he was trying to talk to,” says Paul Siefken, president/CEO of The Fred Rogers Company. The company received a 2017 Institutional Peabody Award for continuing that legacy by “producing high-quality, thoughtful educational television that cares not only about the children who watch it, but the adults they will become.”