The Peabody Awards

The Peabody Awards


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  • ABC’s Coverage of the 1968 Olympic Games
    ABC’s Coverage of the 1968 Olympic Games

    ABC’s coverage of the 1968 Olympic Games, both summer and winter, presented a high watermark of imaginative production and a noteworthy example of television fostering international understanding. Particular honors go to Roone Arledge, President, ABC Sports, and anchorman Chris Schenkel. The government of Mexico also merits a salute for its organization of the summer Olympiad, a memorable achievement. In recognition, the Peabody Award for television promotion of international understanding.... read more

  • CBS Reports: Hunger in America
    CBS Reports: Hunger in America

    First telecast in May 1968, Hunger In America brought the many faces of hunger in America into the living rooms of this country, and made the problem “all too human.” The moving and horrible scenes of small children suffering from hunger, malnutrition, and related diseases that this country assumed had long been eradicated were filmed in the black belt of Alabama, the horse country of Virginia, the barrios of San Antonio, and the Indian reservations of Arizona. Although a Citizens Board had a month earlier documented in hard arithmetic the number of people in America suffering from hunger and malnutrition,... read more

  • Institutional Award: ABC Television for ABC Creative Documentaries of 1968
    Institutional Award: ABC Television for ABC Creative Documentaries of 1968

    ABC has shown exceptional inventiveness in presenting the kind of documentary which informs as well as entertains. Such ABC programs as The Sense of Wonder, How Life Begins, Sharks: The Undersea World of Jacques Cousteau, The Road to Gettysburg, Hemingways Spain, and The Secret of Michelangelo: Every Man’s Dream, were among the most persuasive educators of the year 1968 in any medium. In recognition, a Peabody Award for television education.... read more

  • Kaleidoscope

    Kaleidoscope utilizes the many dimensions of radio to provide an excursion into the mind of man and the world he has made for himself. The world we live in comes alive to all mankind in all walks of life through the skillful blending of writing, music, and production in this exciting and provocative radio presentation under the stewardship of Mike Whorf. In recognition, a Peabody Award for radio public service.... read more

  • Mister Rogers’ Neighborhood
    Mister Rogers’ Neighborhood

    Mister Rogers’ Neighborhood is an informal composite of songs, puppets, people, lessons, and ideas for children from 3 to 8. The programs combine the fantasy of the Neighborhood of Make-Believe with the realities of childhood needs and experiences. The creator and star of the show is Fred Rogers, who summarizes his role as that of “creating an atmosphere in which a child is accepted and allowed to grow.” In recognition of success in filling that role, a Peabody Award for youth and children’s programming.... read more

  • One Nation Indivisible
    One Nation Indivisible

    One Nation Indivisible, one of the first television explorations of the racial attitudes held by Americans, prepared by the Westinghouse Broadcasting Company, was shared with television stations across the country, with provisions for local viewer involvement, for the serious consideration of one of our nation’s major problems—the gulf between White and Black Americans. For inspiration and leadership in meeting this challenge, a Peabody Award for television public service.... read more

  • Personal Award: Charles Kuralt for “On the Road”
    Personal Award: Charles Kuralt for “On the Road”

    In the midst of daily crises, the heartwarming program segment, On The Road With Charles Kuralt, heard and seen on The CBS Evening News with Walter Cronkite, gives to millions of viewers choice bits of Americana: glimpses of a hidden canyon garden; a corn cob pipe factory, a story of the vanishing lobster; a ride on the Wabash Cannonball, the Louisiana school of three students, or the battle of the cable cars. For these nostalgic vignettes, this Peabody Award to Charles Kuralt for television news.... read more

  • Personal Award: Dr. Leonard Reiffel for “The World Tomorrow”
    Personal Award: Dr. Leonard Reiffel for “The World Tomorrow”

    A Peabody Award for the most distinguished education program in radio goes to Dr. Leonard Reiffel, Science Consultant and host of The World Tomorrow, which was originated at station WEEI of Boston in March 1964, and which is presently sponsored by the Raytheon Company. Officially, Dr. Reiffel is the Science Consultant for NASA for life on the moon and recently has been providing valuable advice to the director of the Apollo program. Unofficially he is being listened to by laymen six days a week throughout New England because of his extraordinary ability to explain, in five-minute capsules, intricate scientific projects... read more

  • Playhouse

    An imaginative and inclusive approach to theatre entertainment in the home. Avoiding the triteness of formula production, these presentations in 1968 included outstanding classics, new experimental plays, an occasional musical, and even an Indian motion picture. The productions were of high quality whether secured from abroad or specially commissioned. In recognition, a Peabody Award for television entertainment.... read more

  • Robert Cromie and “Book Beat”
    Robert Cromie and “Book Beat”

    The only national televised series of its kind, Robert Cromie’s Book Beat fills a neglected niche with taste, humor, unvarying high standards, and a sense of purposeful inquiry. Moreover, Mr. Cromie’s enthusiasm for books and authors is warmly contagious. In recognition, a Peabody Award for television education.... read more

  • Second Sunday
    Second Sunday

    A significant illustration of radio’s too rarely used capability of bringing understanding and illumination of the current scene. Not confining itself to the usual surface reporting of day-by-day events, NBC Radio News devoted Second Sunday in 1968 to the in-depth exploration each month of an important area of revolutionary social change presented so as to develop insight and stimulate thought. In recognition, a Peabody Award for radio news.... read more

  • Steinway Hall
    Steinway Hall

    Steinway Hall, heard weekly, features pianists of world renown, interprets great masterpieces composed for the keyboard, and plays on the famous instrument of maestros, the Steinway. Frequently, these noted artists are heard by radio shortly before appearing on concert platforms, thereby giving students and the listening public double opportunity to enjoy their artistry and diversified repertoire. In recognition, a Peabody Award for radio entertainment.... read more