The Peabody Awards

The Peabody Awards

The Opportunity Line





Winner 1967 | WBBM-TV

Television’s obligation to serve pressing human needs is fulfilled brilliantly by The Opportunity Line. Recognizing that jobs and employment offer the best ladder from poverty to a full life, this series informs viewers of chances for employment in their community. As a result, job interviews and appointments are arranged, and thousands have found jobs which have changed the course of their lives. The program is produced in cooperation with public and private agencies; offers information about available training programs; and includes interviews with successful workers who obtained their jobs through the program, thereby offering hope and stimulation to those at home. Public officials have called The Opportunity Line the most effective use of the mass media yet developed to combat poverty. This is mass communication—and television—at its best. In recognition, a Peabody Award for outstanding television public service.



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