The Masters

For more than three decades CBS Sports and the Augusta National Golf Club have turned golf’s premier event into one of television’s most prestigious sports presentations. At the heart of the Masters broadcast is the unique relationship between the club and the network. Commercial time is limited, as is extraneous promotional activity. Reporting is restrained, consistent, and committed to accuracy. The result is television of high drama in a setting of exquisite beauty. CBS producer/director Frank Chirkinian deserves special mention. He has been at the helm for thirty-four consecutive Masters telecasts on CBS. For exceptional dedication to detail, accuracy and a tradition of excellence, a Peabody award to CBS Sports for The Masters.