Second Chance

Second Chance refers to both an hour-long documentary and a follow-up public service effort dealing with transplant surgery and human organ donations. Producer Jan Getz of KDKA-TV in Pittsburgh and her team produced a powerful program with profound impact on the viewer. Working in cooperation with Presbyterian-University Hospital of Pittsburgh and with other Group W stations, the team collected and integrated videotape from eight cities. The documentary formed the cornerstone of a national public service campaign carried on stations in 113 markets. The result was a clear increase on the part of the public in its knowledge of donor programs and the steps it takes to make organs more readily available to patients in critical need. For this exceptional and successful enterprise, a Peabody to KDKA-TV.