The Peabody Awards

The Peabody Awards

Project Lifesaver




Project Lifesaver
 1986 | WCCO-TV, WCCO Radio

Project Lifesaver was a month-long campaign to save lives which might be snuffed out by needless traffic accidents. It began as a commitment by WCCO-TV but it grew until it became state-wide, ultimately involving WCCO-Radio, the St. Paul Pioneer Press and Dispatch, Ruhr/Paragon Advertising, the St. Paul Companies, schools, churches, businesses, civic groups, and governmental agencies all across Minnesota. Results were dramatic. Nearly a quarter-million drivers took a pledge to wear seat belts, not to exceed the speed limits, and not to drink and drive. Seat belt use in the Twin Cities area alone increased by more than fifty percent.



Related Articles

Submissions to open mid-October, 2018

Eligibility Requirements 1. The Peabody Awards honor a diverse range of stories across television, radio/podcast, and digital media....

Full Article »

Support Stories That Matter

In an effort to sustain the excellence Peabody is known for and to extend its impact, we have created...

Full Article »