Personal Award: Sylvester L. (Pat) Weaver Jr. for Pioneering Program Concepts

For broadening the horizons of television; for initiating a series of daring innovations that the rest of the industry, like it or not, has had to imitate; and, above all, for showing a respect for the intelligence of the public, refreshing and commendable among officials in comparable high places in the television hierarchy—a Peabody Award for public service is hereby presented to Mr. Sylvester L. (Pat) Weaver, Jr., Chairman of the Board of NBC.