Winner 1966 | WBKB-TV
This program clearly demonstrated the importance of educating young people and the general public to face the facts involved in the narcotic scourge which is sweeping the nation. In recognition of the courageous leadership and research which went into this revelation of the tragic aspects of a problem which can and does affect young people of the middle and upper income groups, and which can reach into many more homes unless something is done about it; and in appreciation of the educational techniques of a program which brought together, as participants, four young former addicts, the director of the clinic at which they were treated, and two high school students with a lack of knowledge of the dangers of narcotics, a Peabody Award for public service.* *“Kup” was Irv Kupcinet (1912-2003), a Chicago newspaper columnist who became a popular broadcast personality both in the Windy City and, via public television, nationally.
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