In Plain Sight: Poverty in America (NBC & inplainsight.nbcnews.com)
Winner 2013 | NBC News
With 15 percent of Americans now living below the poverty line, NBC News recognized the urgency of covering what poverty looks like in the U.S. Its year’s worth of reporting on the topic of poverty coincided with the 50th anniversary of President Lyndon Johnson’s declaration of “war” on the national scourge. The stories gathered in this collection show us that this war is far from won. Some of these stories profile the collapse of cities like Camden, New Jersey, while other stories follow individuals who are trying to scrape by despite mounting obstacles. The series also looks at larger trends: from how the faces behind the fast food counter are growing older, to how location affects earning potential. NBC News managed to reach a massive and diverse audience by making use of multiple time slots and platforms. Stories aired throughout different parts of the day on NBC’s family of news programs: Nightly News, Today, Rock Center and Dateline. They also took over a 100 additional stories to the web with InPlainSight.NBCNews.com, drawing over 11 million page views. For this coordinated effort to educate the public about this increasingly important, underreported topic, In Plain Sight: Poverty in America receives a Peabody Award.
Series Executive Producer: Mark Lukasiewicz. Series Senior Producer: Marisa Buchanan, Barbara Raab. Show Executive Producers: Pat Burkey, Liz Cole, David Corvo, Greg Gittrich, Jamie Kraft, Don Nash, Alex Wallace. Journalists: Diana Alvear, Rehema Ellis, Erica Hill, Lester Holt, Janet Shamlian, Harry Smith, Kevin Tibbles, Brian Williams, John Yang, Benita Alexander-Jeune, Tim Al-Harby, Maria Alcon, Jonel Aleccia, Daniel Arkin, Nona Willis Aronowitz, Spencer Bakalar, Dick Belsky, Chad Bergacs, Meredith Birkett, John Brecher, Bill Briggs, Christina Caron, Linda Carroll, Neal Carter, Justin Cece, Geoffrey Cowley, Tom Curry, Toni Deatzla, Matt DeLuca, Tony Dokoupil, Simon Doolittle, Lou Dubois, Travis Dove, Jessica Earnshaw, Carol Eggers, Emily Feldman, Elisha Fieldstadt, Rob Fortunato, Maggie Fox, Hillary Frey, David Friedman, Jeff Fusco, Shoshana Guy, Izhar Harpaz, Aarne Heikkila, Bob Horner, Sharon Houston, Tracy Jarrett, Leo Juarez, K-Sise, Josh Kleinbaum, Amelia Krales, Amy Langfield, Scott Lewis, Sandra Lilley, Charmian Ling, Allison Linn, Charlie Macrone, John Makely, Sal Malguanera, Allan Maraynes, Russ Marhull, Marjorie McAfee, Erin McClam, Michelle Melnick, Carla Murphy, Matt Nighswander, Bita Nikravesh, Glenn Oakley, Neil O’Brien, Sean O’Murchu, Avni Patel, Katie Primm, Stephanie Psyllos, Andrew Rafferty, Hannah Rappleye, Katie Reimchen, Pat Rizzo, Jonathan Schuppe, Geraldine Sealey, Lisa Riordan Seville, Tre Shallowhorn, Julia Sommerfeld, Bob Sullivan, Terrell Tangonan, Alvaro Trenchi, Herb Weisbaum, Jason White, Martha White, Rich White, Matt Wittmeyer, Lilly Workneh, Stokes Young, Katie Yu.