The Peabody Awards

The Peabody Awards

I-Team: Ambulances





Winner 1983 | WCCO-TV

In recent months, Americans have been exposed to a variety of reports concerning the inadequacy of ambulance services in many areas of the country. In early 1983 WCCO-TV used its I-Team, headed by producer John Lindsay, with reporter Don Shelby, and photographer/editor Peter Molenda, to set up a complex monitoring system. The system was designed to document less-than-satisfactory performances by certain ambulance services. One result was a sweeping investigation by supervising authorities followed by the revocation of the company’s license. Ultimately those living in the Twin Cities areas saw substantial improvement in these vital services. For this excellent effort a Peabody Award to WCCO-TV.



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