The Peabody Awards

The Peabody Awards

Cambridge Analytica (Channel 4 News)




Cambridge Analytica
 2018 | ITN for Channel 4 News

In coordination with The Guardian and The New York Times, Channel 4’s exposé shows the vulnerability of personal data to harvesting and misuse. A political consulting firm that mined millions of Facebook users’ profiles for data, Cambridge Analytica’s clients included Ted Cruz, Donald Trump, and Brexit. Leveraging information from a whistleblower and a secret recording of CEO Alexander Nix admitting the firm used espionage and entrapment to destroy political opponents, the impact of the reporting was immediate. Facebook lost more than $100 billion in share price and Cambridge Analytica closed operations soon thereafter.



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