The Peabody Awards

The Peabody Awards

“As the Twig is Bent” for Outstanding Public Service by a Regional Station




“As the Twig is Bent” for Outstanding Public Service by a Regional Station
 1947 | WCCO Radio

(Honorable Mention) Outstanding Public Service by a Regional Station: A citation in the field of public service by a regional station is well-deserved by station WCCO, Minneapolis, for its program entitled, As the Twig is Bent. This program is the culmination of a year-long effort to secure the passage of a Minnesota State Youth Conservation Act, and, what is more, to make that act effective. So unusual and so practical was this program that the ideas in it and the station have been cited as an example to the governors of the forty-seven other states.



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