“4 the Family” Project
Winner 1987 | WSMV-TV
In its Peabody entry WSMV TV, Nashville, said, in part: “The American family faces many challenges and at times it seems traditional family life may become extinct. But a healthy, happy family is the core of our society and that’s why WSMV is devoted to this project.” The project involved the use of more than a million-and-a-half dollars of air time for programming and public service announcements with a family theme. Using the title 4 The Family and utilizing the talents of many staff members WSMV TV succeeded, in a superb effort, to focus the attention of its viewers on “the family” Peabody recognition indicates the Peabody Board felt WSMV TV has indeed succeeded.
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