The Peabody Awards

The Peabody Awards

CBS 1960 Olympic Coverage





Winner 1960 | CBS

CBS’s 1960 Olympic Coverage was the outstanding presentation in all 35 years of broadcast time. Technical problems were surmounted with stunning ingenuity. For the Winter Games, at Squaw Valley, equipment was brought in by toboggan, and cameras were carried up icy slopes on the backs of cameramen. For the Summer Games, at Rome, the events were brought to the American public, (often on the same day they took place), through tape, split-second trans-Atlantic jet schedules, and close cooperation with RAI, the Italian state network. As a result, the American audience participated, winter and summer, in a great international undertaking. Such a television achievement is clearly an outstanding contribution to international understanding and as such is given the Peabody Award in this category.



Related Articles

Past Peabody Highlights

Although the winners’ official acceptance of their Peabody Award is certainly the most climactic part...

Full Article »

77th Annual Awards will honor the best storytelling

Click Here to Submit an Entry Eligibility Requirements 1. The Peabody Awards...

Full Article »